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Unleash the Marketing & Publishing Power of RSS

A complete marketer's guide to marketing and publishing using RSS

Learn how to take full marketing advantage of RSS and get all the expertise, knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management.

You will get all this in Unleash the Marketing & Publishing Power of RSS, critically acclaimed as "the best and most comprehensive" guide on RSS for marketers by leading marketers, RSS experts, thought-leaders and developers. The only guide on RSS for marketers endorsed by both marketing experts and the RSS industry.

"Unleash" starts with the basics, but also goes beyond to advanced RSS marketing topics not covered elsewhere, such as using RSS for direct and affiliate marketing, RSS metrics, RSS promotion and SEO and even internal communications.